Robin Cohen

71% of meetings are unproductive — and the cost never shows up on your P&L. This guide covers why meetings go off track, how to calculate what yours are actually costing, and the five essentials of a meeting that produces decisions that stick: a real goal, the right people, a neutral facilitator, an agenda, and real-time documentation. Plus how to reset recurring meetings that are already broken, and where AI helps (and where it definitely doesn't).

A facilitator isn't a consultant, a trainer, or a mediator; they own the process while your team owns the content. This guide covers what good facilitation looks like (and what bad facilitation looks like), who actually needs it, and the five scenarios where bringing in a neutral third party pays off: strategic planning, conflict resolution, project kickoffs, offsites, and change management. Plus how to tell whether you need a facilitator or just a better meeting structure.

Scaling from 40 to 60 people can quietly break a startup’s systems. This post shares the behind-the-scenes story of AllTrails’ early Year in Review campaign—an incredible win that nearly burned us out—and the deeper reasons teams struggle during growth. You’ll learn how to spot dysfunction early and the alignment methods that help teams stay focused, healthy, and effective as they scale.